BARK Reports 18.5% Revenue Decline in FY2026, Authorizes $40M Buyback

BARK Inc. reported full-year fiscal 2026 revenue of $394.8 million, down 18.5% year-over-year, citing deliberate marketing reductions and tariff pressures while announcing a $40 million share repurchase program funded by free cash flow. The company prioritized profitability over growth, with DTC revenue declining 21.9% offset partially by Commerce growth of 2.3% and improved DTC gross margins excluding BARK Air.